Aeroland-Smart Vision

Web scraping
for online beauty marketplace

Overview

Reinventing assortment planning solution based on real-time data on the market.

Our client is a significant E-commerce beauty and FMCG products marketplace. Due to the huge variety of SKUs on the marketplace, the company met with risks related to assortment planning. They noticed that some products were sold out before demand was met, while others remained unsold for months. The company approached our ScraperDev team looking for a data-driven stable solution to their stocking issues and eliminating assortment inconsistencies.
Client Beauty and FMCG marketplace
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Our solution

Old- fashioned ways of doing business have now been overtaken by new and faster methods, such as web data scraping.
Advancements in technology – including machine-to-machine communications between smart sensors, referred to as ‘The Internet of Things’. For example, appliances in the home that can be monitored and controlled wirelessly by the homeowner wherever they are.
The potential market for servers and networking equipment development is still unstable and shrinks every year.
Market development – increasing market share in new markets such as servers and networking equipment. ARM’s technology is well placed to provide lower power options to transport, distribute, analyse and store data across the internet.
Demand for energy efficient technology – the market demands high performance products using low power technology.
This case study will demonstrate how ARM’s strategies contribute to the achievement of its business vision, aims and objectives using an integrated approach focusing on innovation, its people and its network of partners.

Results:

Our client’s assortment process was improved, and led to increased profits of 47% over the following 4 months, with 85% accuracy in demand predicting.
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How our services bring about success

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